Aymeric Genty, Chief Executive Officer of Alterna TV

[SatNews] Benefiting from their international footprint and global presence, the company will also make channels available for the first time in other territories such as Europe, Africa, and Asia.

Communications satellite operator, Eutelsat Communications has appointed Aymeric Genty as chief executive officer of Alterna TV, a subsidiary of Eutelsat Americas.

From its base as a distributor of Hispanic TV channels to households connected to cable and IP antenna platforms in the U.S., Alterna TV will now be leveraging Eutelsat's broadcasting experience to expand its scope.

Under the Eutelsat Americas banner, Genty will lead Alterna TV to broaden its distribution platform beyond Hispanic channels to bring more international content to U.S. and Latin American markets.

Benefiting from Eutelsat's international footprint and global presence, Alterna’TV will also make channels available for the first time in other territories such as Europe, Africa, and Asia. As a first step in this direction Alterna’TV has signed a contract with Trace to deliver TRACE Sports Stars, the first global English-language entertainment channel dedicated to sports celebrities, to some of the main pay-TV platforms in Latin America.

Genty joined Alterna TV on 1 September from Eutelsat in Paris where he was vice president of sales for France and French-speaking markets since 2008. Prior to Eutelsat, he was distribution and marketing director at France 24 from 2005 to 2007, director Asia-Pacific at Eurosport from 2001 to 2004 and held various management positions in the TF1 Group from 1994 to 2001, including director of TF1 Consulting.