[Satnews] Celestial Tiger Entertainment (CTE), operator of a bouquet of pan-Asian channels dedicated to Asian entertainment, and PT MNC Sky Vision (MSKY), the largest pay-TV company in Indonesia, announced today the launch of CTE’s Asian kids channel Miao Mi. Miao Mi is the first pan-regional Mandarin kids channel created specifically to entertain and educate preschool children regardless of their language backgrounds. MSKY carries the channel exclusively on Indovision’s Galaxy, Super Galaxy, and Venus packs, as well as Okevision’s basic pack. Indonesia is the first market for Miao Mi, which will roll out progressively to other Asian markets this year.
“We are very excited to launch Miao Mi in Indonesia with PT MNC Sky Vision,” said Ofanny Choi, Executive Vice President, TV Networks, Celestial Tiger Entertainment. “PT MNC Sky Vision has always made it a priority to entertain, educate and empower their subscribers, and we have created this channel with those ideals in mind. There are many Western kids channels in the market and we passionately believe Miao Mi offers a high-quality alternative to subscribers with its carefully curated programs that entertain children with a unique Asian perspective. The channel also encourages kids to learn Mandarin through its dual Mandarin and Bahasa Indonesia audio tracks and its dedicated Miao Mi Classroom time belts,”
“We are very happy to have Miao Mi on board our platform, where kids can enjoy the best Mandarin educational and entertainment content. We hope, through this channel, Indonesian children can learn to speak Mandarin in a fun and entertaining way,” said Yudha Wibawa, Deputy CEO and Managing Director, PT. MNC Skyvision, Tbk.
Designed for children between the ages of three to six, Miao Mi features “edu-tainment” programs from leading producers of children’s content in China as well as the rest of Asia. The channel is fully dubbed in Bahasa Indonesia, but parents have the option to switch to the original Mandarin audio track to enhance their kids’ Mandarin learning experience. The only exception is the Miao Mi Classroom time belts, which only feature songs and simple storytelling in Mandarin for language-learning.
Besides the previously announced first and exclusive shows Star Babies, Secret Y, and Happy Friends, Miao Mi is the home of other top-rated kids series such as Little Rabbit’s Kung Fu Academy, a series created for preschoolers starring the characters from China’s award-winning 3D animated film Legend of a Rabbit; Rubi, an adorable series produced by the award-winning Chinese animation studio Zoland Animation; Eori, a Korean animated series, with Mandarin dub, centered around Asian and international folk tales; Fox Inventor, an adventure series based around the themes of exploration and discovery; and Bellbug Popo, an eco-friendly 3D animated series featuring catchy songs to teach children about the environment. Miao Mi will also feature one of the most well-known Chinese animated characters in the world, Pleasant Goat and Big Big Wolf, in a new series called Dear Little Wish.
Miao Mi launches as a linear channel on Indovision (Ch. 38), Okevision (Ch. 66) and Play Media (Ch. 38). The on-demand and over-the-top (OTT) versions of the channel will be available at a later date.