[SatNews] New research from the Arab Advisors Group analyzes and compares the social media presence of 40 Free-to-Air satellite channels in the Arab world. By mid-June 2015, National Geographic Abu Dhabi took the lead in the number of Facebook likes, while MBC Group had the highest number of YouTube subscribers on its channel.
Arab Advisors Group’s research revealed high levels of adoption of social media platforms by the 40 analyzed Free-to-Air satellite channels, in line with the increasing levels of adoption of social media among Internet users in the Arab world.
The categories of the analyzed channels are as follows:
- Children and Youth
- Movies and Series
- News and Current Affairs
The analysis showed that all the selected channels had presence on Facebook by mid-June 2015.
A new report, “Social Media Use of Free-to-Air Satellite Channels in the Arab World 2015,” was released by the Arab Advisors Group on June 30, 2015 to the Strategic Research Service Media subscribers. The 32-page report, which has 26 detailed exhibits, provides detailed analysis of the social media presence of 40 Free-to- Air channels on Facebook, Twitter, LinkedIn, Google+, YouTube, and Instagram.
“The high popularity of Facebook among Internet users in the region encouraged channels to establish presence on the platform; by mid-June 2015, all selected channels had presence on Facebook,” Ms. Hiba Rabadi, Arab Advisors Group Senior Research Analyst commented.
“The increasing adoption of social media in the region has encouraged Free-to-Air (FTA) satellite channels to take advantage of such platforms in order to extend their reach to viewers.” Ms. Joud Hazineh, Arab Advisors Group Senior Research Analyst added.
The Arab Advisors Group’s team of analysts in the region has already produced over 4,200 reports on the Arab World’s communications, media and financial markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s Strategic Research Services (Media and Telecom).
To date, Arab Advisors Group has served over 720 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm