Pilat Media has informed SatNews that Israel's Yes satellite services has launched video-on-demand (VoD) and broadband services using IBMS:OnDemand, an add-on module that supports multiplatform on-demand services within the IBMS broadcast management system. Yes has been Israel's dominant provider of multichannel satellite-based services since 2000 and has broken new ground with the March 2010 launch of VOD services over IP, making it Israel's first provider of IPTV.

The introduction of the new on-demand services gives Yes a clear lead in the Israeli market as the yes MaxTOTAL service is the country's only package combining HD, VOD, and PVR facilities. Yes and Pilat Media worked together closely during the deployment, integrating IBMS with the broadcaster's NDS and Harmonic systems to produce an efficient multiplatform workflow for the nonlinear environment. IBMS controls content re-ingestion in MPEG-4 and MPEG-2 formats. It also inserts extra metadata that enables searches of the VOD content, together with the scheduling and distribution of that content through the nonlinear delivery infrastructure. Yes has also leveraged the IBMS system's multilanguage capacity to streamline efficient handling of complex multiplatform services in English, Hebrew, Arabic, and Russian. As the next stage in its roll-out of on-demand services, Yes will introduce a cellular phone service for mobile viewing and will continue to expand its library of VOD content.

IBMS supports centralized business management for multiplatform on-demand services through the IBMS:OnDemand module. IBMS:OnDemand lets broadcasters quickly build sophisticated VOD and Internet packages to suit varied platforms and viewing audiences. Rich metadata associations for content make it easy to mix and match titles at multiple hierarchical levels to create exciting VOD and Internet services.