Since HBO, Turner and PBS put their program distribution on satellite in the 1970s, the media and entertainment business has been a major customer for satellite capacity for both distribution and contribution. Until now. On-demand streaming of video and audio content got it start in 2005. Today, it is growing at an explosive rate.
Viewing hours in the US for streaming content grew 72% from Q1 2018 to Q1 2019, according to Conviva. That growth rate itself is 50% faster than in the prior year. On a global basis, the Motion Picture Association of America (MPAA) reported that subscriptions to streaming services like Netflix and Amazon Prime surpassed cable TV for the first time in 2018.
Cable and satellite still bring in the lion’s share of subscription revenue, but cord-cutting is whittling it down year by year.
This change has had massive impact on media and entertainment companies, and on the transmission vendors that serve them. Ground-based service providers have consolidated, video fill rates for satellites have plummeted and pricing has followed. Yet there are still growth opportunities in the market for companies that have been forward-looking and agile enough to stay one step ahead of market demand.
In Finding Growth in Media Markets, WTA invites their executives, and the vendors they work with, to describe the challenges they face, the opportunities they have seized, and how their companies have changed to meet the needs of the next generation of media and entertainment. The webinar is scheduled for Tuesday, May 12, 2020, starting at 10:00 a.m.
To learn more about this webinar and/or to register, please access this direct link...