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Satnews Daily
April 2nd, 2012

TAM And Oi Take It Low While Going High OnAir


[SatNews] Customers travelling using this product will pay 50 percent less...

Oi, a Brazillian mobile phone company, is working with OnAir and TAM Airlines to halve the cost of using OnAir's inflight GSM mobile phone network. The promotion, starting on April 1st, is designed to make inflight connectivity more popular on domestic flights.

During this promotion, Oi Postpay customers travelling with TAM will pay 50 percent less for using their own mobile phones, smartphones and tablets for calls, texting, emailing and synchronizing applications during flights.

OnAir’s inflight GSM mobile phone service is available on TAM routes within Brazil. TAM has a critical mass of 31 aircraft equipped with inflight connectivity, meaning the service now reaches a significant passenger population; Andore aircraft will be equipped during 2012.

“Now that OnAir connectivity has been deployed across so much of TAM’s fleet, the time could not be better for Oi, TAM and OnAir to promote the innovative connectivity service intensively,” said Ian Dawkins, Chief Executive Officer OnAir. “Our ultimate aim is to ensure inflight connectivity is affordable for everyone by bringing the cost closer to terrestrial prices.”

“TAM leads the deployment of inflight connectivity in South America, providing convenience to our customers. We want to bring this onboard technology to more and more people, so we are working to expand the reach of the service by making it better for passengers”, said Manoela Amaro, Marketing Director of TAM.

“With truly global presence, we have a critical mass of passengers using our products,” said Dawkins, “and we are working with mobile network operators to bring down inflight costs. It is a win for everyone, the airline, the mobile operator, the passenger and us.”

"This is another Oi action to give our customers complete freedom to talk and access the Internet wherever they are, and now for much less. With the advent of smartphones and tablets, our customers want connectivity everywhere and we are always looking for ways to help them achieve that," said Eduardo Aspesi, director of Segments of Oi. OnAir inflight GSM mobile phone and Internet services are currently available on 16 airlines across the world.