Twenty-four million TV households can now enjoy 10 HD channels delivered by Baita Conteúdo, a Brazilian content owner and aggregator, thanks to a new partnership with SES.
For the first time, Baita Conteúdo, which currently distributes its channels over the internet for payTV cable operators, will deliver the same channels via satellite and reach all cable and Direct-To-Home (DTH) operators served by the SES-6 satellite which, at 40.5 degrees West, provides dedicated secure delivery to reach 100% of payTV cable headends across the Brazilian market.
Artistic rendition of the SES-6 satellite.
Pedro Bernardo, Content Director of Baita Conteúdo, said that while the 10 channels the company is broadcasting are of outstanding quality and provide viewers with informative and entertaining content, one of the challenges of being a content owner is to reach the widest possible audience and generate revenue from this content. The best way to reach millions of people is undeniably via satellite. The firm is thrilled to carry out this partnership with SES and has complete confidence in its technical ability to deliver channels with total quality and reliability.
Jurandir Pitsch, VP Sales, Latin America & Caribbean of SES Video, noted that the golden age of content is now, with so much compelling content being created across the country. As a satellite operator, it’s in the SES DNA to enable content owners to deliver content in the best picture quality and create the most engaging experience for as many viewers as possible. The company understands the challenges faced by customers and are more than happy to develop mutually-beneficial partnerships that will positively impact the TV viewer experience.