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Satnews Daily
April 7th, 2011

RRsat Makes Pivotal Digital Move In Latin American Market

[SatNews] RRsat Global Communications Network, Ltd. brings the latest to tens of millions of Latin Americans. Tens of millions of viewers in Latin America will enjoy HD, 3D and SD with the latest from RRsat's implementation of its new MCPC platform on Hispasat 1E satellite at 30 degrees West.

 The MCPC platform will cater specifically to Latin America, utilizing the downlink, uplink, space segment, and playout services from RRsat’s newest playout center in Hawley, Pennsylvania. The platform distributes to those capable of receiving digital television through Direct-to-Home broadcasting and to digital terrestrial television operators, DBS operators and cable headends. Additionally, RRsat will be able to distribute original Latin American content to other parts of the world through its global network.

The MCPC platform is the latest development in RRsat’s focus on providing content to Latin America. “RRsat recognizes that Latin America is the next great frontier in content broadcasting,” said Lior Rival, VP Sales & Marketing at RRsat. “We have always given particular focus to this region, but now with our new platform and connection to Hispasat, we are able to increase these efforts, not only in providing content to Latin America, but also in distributing the wealth of Latin American content to other parts of the world.”