Millions of homes in the Philippines will be able to enjoy new international TV channels thanks to CLUBTV, a new thematically-focused TV platform launched by Mediahouse.PH, a division of Magistan Media, a project management firm specializing in television operations and advertising, on SES’s satellite SES-9.
Starting with six channels, CLUBTV offers a wide variety of genres that will bring additional choices and popular thematic topics that interest young Filipinos: GINX Esports TV, HealthWellness, Pet & Pal, Luxe&Life, My Cinema Europe and Motorvision TV. The platform will allow the channels to address existing audiences of pay-TV operators, including Cignal TV as of December, bringing a new selection of content to subscribers at no additional cost. Mediahouse.PH serves as the aggregator and marketer of the TV channels.
Projections show TV households in the Philippines increasing to 20.7 million by 2024 from 18.7 million in 2019. For TV households, satellite Direct-to-Home (DTH) TV is the fastest-growing TV reception mode against terrestrial and cable TV in the Philippines, with the number of satellite TV households estimated to be 3.7 million by year end and forecast to increase to 5.8 million in 2024.
SES will provide both satellite capacity via SES-9, located at the prime orbital location of 108.2 degrees East, and managed media services such as ad insertion, encoding, monitoring and multiplexing. SES has established a strong presence in Asia Pacific via its premium video neighborhood at 108.2 degrees East, which currently broadcasts channels to over 17 million TV homes across the Philippines and Indonesia.
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