"IPTV is expected to grow a market leading 14 percent in 2014, followed by satellite TV platform at 7 percent. The growth rates of cable and terrestrial TV platforms are expected to slow to around 3 percent," said Jake Saunders, VP and Practice Director of Core Forecasting at ABI Research.
Global cable TV market growth is driven by the Asian-Pacific and Latin American markets. A combination of the two regions is likely to add more than 13 million subscribers in 2014 while the cable TV market in North America is expected to decline approximately 1 percent in 2014. In 3Q 2014, major cable TV operators in North America lost more than 400,000 TV customers, although cable companies are doing well in broadband.
Video streaming services such as Netflix and TiVo, which cost less than US$10 in monthly fees, are attractive alternatives for payTV customers. Traditional payTV operators are now trying to compete with these services by developing their own video-streaming products or by integrating these services in their existing services. Online video service Netflix has agreed to deals with some of the payTV operators in Europe to offer its streaming service to European broadband customers. Canadian companies such as Cogeco, Rogers Communications, and Shaw Communications also recently announced deals to offer Netflix's video streaming service to their own broadband customers.
Bundled packages help payTV operators try to reduce churn. In addition, HD channels, advanced PVR services and premium content such as sport content contribute to increased ARPU. "The worldwide HD subscriber base is growing on all pay-TV platforms. Approximately 57 percent of total payTV subscribers will be HD subscribers by 2019. ABI Research forecasts the global pay-TV market will generate US$324 billion in service revenues by 2019," said Khin Sandi Lynn, Industry Analyst.
ABI Research's Pay TV ARPU and Revenues and Pay TV Subscribers market data are updated quarterly and profile global payTV subscription information. Detailed market trends and market forecast information for key regions and countries around the world are provided where available.
The study is a part of the company's Pay TV Market Research.