They can't get much more real than this virtual reality live TV show transmitted from NAB. SES (Euronext Paris:SESG) (LuxX:SESG) together with Fraunhofer's HHI VR camera and Newtec, will demonstrate an immersive Virtual Reality (VR) experience with a live 360-degree Ultra HD VR satellite broadcast this week from the exhibit floor of the National Association of Broadcasters Convention in Las Vegas, Nevada.
The live VR broadcast will originate from Fraunhofer HHI’s OmniCam-360 camera, which will capture the sights and sounds of the SES event booth at NAB. The 10K x 2K panoramic broadcast signal will be transmitted over an SES satellite to multiple Ultra HD TV screens and VR goggles at the SES booth and other locations throughout the Las Vegas Convention Center.
The transmission itself will be optimized using Newtec’s next-generation DVB-S2X modulator and demodulator, designed to drive better bandwidth efficiency and higher performance throughout the broadcast.
Thomas Wrede, Vice President, Reception Systems for SES said that satellites offer the best, most robust distribution platform for the new era of immersive Ultra HD and Virtual Reality television experiences because they can easily manage the huge volumes of video data these services require. He continued that using the innovative DVB-S2X transmission standard allows them to optimize bandwidth-efficiency and the service availability of such new services. This is an important milestone for SES and the television industry and shows that they continue to innovate and create new business opportunities for their video customers.
Ralf Schäfer, Fraunhofer HHI’s Head of Division Video added that the SES demonstration brings together their Fraunhofer HHI camera systems with the capacity of satellite transmission for a Virtual Reality experience as it is truly meant to be, on Ultra HD screens. VR is a fascinating and promising technology offering full immersion to the user when the conditions are right.
Hans Massart, Maret Director, Broadcast at Newtec added that the future-proof and award-winning Newtec MCX7000 Multi-Carrier Satellite Gateway is ideally suited to support innovative ideas. The easily upgradeable nature of this DVB-S2X platform allows them to keep optimizing not only efficiency but also the effective use of space segment. Single-, multi- and channel-bonded transmission of high bitrate content, such as Ultra HD TV and Virtual Reality programming, can be supported.