[SatNews] Ericsson (NASDAQ: ERIC) has enabled Tata Sky, India's leading Direct-To-Home (DTH) operator, to launch the first commercial 4K video service in the subcontinent.
With the launch of the Tata Sky 4K service, customers subscribing to this service can watch video up to four times the resolution of the standard high definition (HD) video currently available. Ericsson will provide compression technology for 4K distribution using high resolution 1080P50 format. This will help boost TV viewing experience for Indian-based viewers subscribing to the 4K Tata Sky Video Service.
Tata Sky has launched its 4K set top box (STB) just ahead of the ongoing cricket World Cup (February 14 - March 29, 2015). This will ensure that cricket and sports enthusiasts are connected in time to witness the cricketing extravaganza for the first time in 4K ultra high definition.
At Mobile World Congress 2015 in Barcelona, Spain, Ericsson is showing world-leading technology, service capabilities, and innovations. The Networked Society is transforming entire industries. ICT tools have become fundamental everyday resources for businesses, people and society.
You can find Ericsson at MWC in Hall 2, Stand 2N60.