Word comes from IBC that one of the most prestigious awards, The Judges' Prize, this year will be presented to NASA. The ceremony will be on Sunday, September 11, a day in America's history that will never be forgotten. This celebration is a result of NASA being one of the world's most well known brands.
The reasons for the award are stated as follows:
From the very beginning, NASA has ensured that every moment of the space exploration program has been captured, firstly with film cameras and then video, including the globally viewed footage of Neil Armstrong setting foot on the moon in 1969. Today NASA operates a 4K Ultra HD channel and allows viewers to watch footage on a wide range of televisions and Internet connected devices.
The Judges’ Prize is presented to a company or project displaying a unique creative, technical or commercial imagination and past winners include Stereoscopic 3D coverage of the 2010 FIFA World Cup and DNA's single frequency networks for HD with DVB-T2, which was awarded in 2011. The award will be accepted by Carlos Fontanot, Imagery Manager for the International Space Station and Kelly O. Humphries, the voice of mission control for more than 50 shuttle missions and hundreds of space station activities.
Michael Crimp, CEO of IBC stated, “It is impossible to understate the importance of NASA’s film and video efforts. Their engineers and producers have had to overcome massive technical challenges, which has meant close co-operation with suppliers of equipment and systems. The result has been stunning imagery, which has literally changed our view of the world.”