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Satnews Daily
October 21st, 2010

RRsat... Sporting Endeavors (Content)

[SatBroadcasting(tm)] RRsat Global Communications Network Ltd. (NASDAQ: RRST) is working with Sm2 Sports Media Solutions, LLC, and their teleport partner, TV2GO in Canada, to deliver live HD sporting events worldwide in MPEG-4.

The programming will include the US Open, the PGA Championship, and — for the first time, globally — the 2010 NFL season. The reduction in megahertz and reduced latency period make HD MPEG-4 broadcast particularly attractive for live sporting events with a global demand for viewership. This is precisely why RRsat and Sm2 have teamed together to broadcast major events.

“Using MPEG-4 to broadcast HD content via satellites is more cost effective than the standard 18 megahertz transmission and yet delivers very high quality HD resolution,” said Susanna Mandel-Mantello, Owner of Sm2 Sports Media Solutions. “There are few companies with teleport specialists worldwide capable of supporting this, which is why RRsat is such a valuable partner in making MPEG-4 transmission a reality.

“What we and Sm2 are doing with live global sports broadcasting is extremely exciting,” said Shmulik Itzhaki, Sr. Director, Broadcast Sales & Occasional Services of RRsat “We believe our combined solution relying on the RRsat Global Network is able to meet the growing worldwide demand for live sporting events faster and in a more affordable way, while maintaining HD quality image and sound.” RRsat Global Communications Network Ltd. (NASDAQ: RRST) provides global, comprehensive, content management and distribution services to the rapidly expanding television and radio broadcasting industries.