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Satnews Daily
July 26th, 2012

Snell + KDDI... London Olympics Delivery... (SatBroadcasting™)

[SatNews] Snell has announced that Japan's KDDI Corporation has purchased...

...an Alchemist Ph.C-HD motion-compensated standards converter for delivery in conjunction with the London Summer Games. Delivered by systems integrator Exlight Ltd., the Alchemist Ph.C-HD will enable KDDI to provide HD content across Japan that meets the high standards expected of today's broadcast services, despite the challenge of dealing with different formats from around the world.

KDDI selected Alchemist Ph.C-HD as it offers cutting-edge functionality and Snell'smotion-estimation technology and motion-compensated standards-conversion capabilities. Developed through extensive research into the exacting demands of HD frame-rate standards conversion, the Snell Alchemist Ph.C-HD produces converted HD outputs of unparalleled quality and clarity that are virtually indistinguishable from the original input. The high-quality output is a direct result of Snell's Emmy® Award-winning Ph.C motion measurement technology, optimized to prevent the motion-related artifacts that are commonly associated with standards conversion in HD video.