Satnews Daily
November 24th, 2009

Strategy & Technology's Ensequence Energy (SatBroadcasting™)


Strategy & Technology homepage Ensequence has signed a Value-Added Reseller (VAR) agreement with Strategy & Technology (S&T). Ensequence will include S&T’s TSBroadcaster carousel playout technology as a component of the Ensequence iTV Manager™ solution.

The web-based Ensequence iTV Manager is a comprehensive solution used to scale the volume of interactive experiences and audience reach. Ensequence helps its customers scale interactivity at any pace, ultimately enabling every show and every ad to be made interactive. By integrating S&T’s best of breed TSBroadcaster into its offering, Ensequence customers benefit from the efficient delivery of content with the highest levels of reliability. TSBroadcaster is deployed globally with many of the world’s leading broadcasters and operators. The Ensequence iTV Manager alleviates many of the complexities regarding implementing interactive television by enabling programmers and distributors to efficiently embed interactivity into a wide-range of TV shows and advertisements. The system provides a simple interface for template creation and re-versioning, testing, scheduling, play-out, live application updating and automated response management. TSBroadcaster enables a broadcaster or network operator to generate content and signalling for interactive television applications. This system is based on CableLabs® specifications OCAP™/tru2way®, EBIF/ETV, and the DVB-MHP and MHEG standards and supports remote configuration and operation allowing for deployment anywhere in the world.