[SatNews] The growing importance the 3D format will have on the broadcast industry is, and has certainly been, recognized by this Company.

RRsat has focused its attention on playing its part to help grow the adoption of the 3D format. The Company currently has more than 590 global channels of broadcast content that feature SD, HD and 3D formats. In 2010 and into 2011, RRsat distributed 3D content through occasional and full-time use, starting with a live interactive 3D event broadcast over fiber between the UK and Israel. The 10-day Eurosport 2010 live 3D event illustrated the potential contribution which 3D broadcast can provide to live sporting events. Most recently, RRsat announced it has begun playing out and broadcasting an entirely 3D-format entertainment channel, HIGHTV, throughout Asia and Europe. This marks the beginning of viewers having regular access to 3D programming, and underlying technology is in place to deliver it to them.

RRsat was one of the leaders in implementing the MPEG-4 codec for HD satellite broadcasting, through its work with the global distribution of the 2010 NFL season, the US Open and the PGA Championship. By using MPEG-4, HD content is broadcast over satellite with a reduction in bandwidth and latency, making it ideal for live events. With two new Points of Presence (PoP) in the New York area and a new Playout Center at the Company's Hawley Teleport, as well as strategic partnerships to expand fiber connectivity, RRsat has increased its North American capabilities providing a full range of downlink, turnaround, uplink and playout services for global content coming into and going out of the region. “RRsat’s focus has always been to operate firmly in the present with one eye on the future,” said Lior Rival, Vice President, Sales and Marketing of RRsat. “We are able to successfully implement this strategy by always being aware of and analyzing the potential of emerging technologies, such as MPEG-4 or 3D, by listening to market demands and going to where the need is greatest, such as Latin America, and maintaining our core underlying services to be at the utmost quality, as we do with our constantly growing hybrid network and playout centers.”