[SatNews] IBC2011 opens today with news that SES S.A. is presenting a new brand identity and logo.
The new brand is centered on the consistent use of the SES name and logo throughout the markets in which SES operates worldwide. The introduction of the new corporate identity supports SES’s efforts to create a homogeneous global presence and a single interface for customers in established and emerging markets.
SES is a world-leading satellite operator, currently undertaking significant investments to grow its satellite fleet and its business. With 10 spacecraft to be launched between now and the end of 2014, SES will increase its global fleet capacity by 23 per cent in comparison to year-end 2010. As a leader in direct-to-home (DTH) and High Definition (HD) television, SES today transmits more than 5,900 TV and radio channels around the world, more than 1,000 of them in HD. SES’s 47 satellites reach 245 million households around the world and carry 43 DTH platforms across the continents. Approximately 85 per cent of the new satellite capacity that SES is launching through 2014 will be dedicated to the highly dynamic emerging markets in Latin America, Africa, Middle East, the Asia/ Pacific region and India.
“When we implemented a streamlined management structure back in May, we laid the basis for the execution of our ambitious global goals and our growth strategy,” says Romain Bausch, President and CEO of SES. “Our new corporate design will support our efforts to grow our business and develop a single customer interface, further intensifying customer proximity and our links to industry. The new SES structure and appearance represent a next logical step in the development of our company as a leading and innovative satellite operator.”