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Satnews Daily
May 29th, 2010

IMS Research... TV's 3D Future (SatBroadcasting™—3DTV)


[SatNews] TV industry leaders are currently meeting in Seattle at the TV 3.0 — The Future of TVs conference, organized by IMS Conferences. On Wednesday, the event offered an extensive program, bringing in some of the most innovative minds from Samsung, Sony, Panasonic, Sharp, Best Buy, Amazon, 3ality, and Motorola, amongst many others, to discuss 3D TV in the home. The following are some of the key takeaways from the conference.
  • Adoption of 3D TV sets and other 3D-capable equipment will be closely linked to the increase in 3D video content offered for in-home consumption. Yet it will not be solely movies or games that will drive uptake, but a variety of content across many genres that will be needed to help grow consumer interest beyond early adopters. Content done well is essential, therefore many are apprehensive about 2D to 3D conversion.
  • 3D TV set sales will be driven by a series of efforts, including: content producers, technology firms and operators growing their 3D Blu-ray Disc library, games portfolio, PC gaming and linear programs; the hype created by a growing amount of 3D theatrical releases; retailers effectively selling 3D-capable TV sets for not only 3D features but also improved 2D HD playback; and consumers future proofing their TV set purchases by opting for 3D-capability.
  • Consumer education is necessary to set the right expectations regarding the 3D in the home experience and the various sources of 3D content that are already available, such as PC games and web content. In addition, manufacturers and retailers are keen for consumers to understand that the portfolio of 3D-capable CE devices will grow quickly over the next few years, with devices such as 3D digital cameras and camcorders making personal content creation possible.