December 10th, 2010
AsiaSat... Ensuring Big Loves + Big Sparks (Content)
BIG CBS Prime is a premium general entertainment channel that will soon be followed by two channels — BIG CBS Spark, an international youth entertainment channel, and BIG CBS Love, India’s first ever women’s entertainment channel, planned for launch in the next few months. These channels are broadcast in English from US broadcaster, CBS, and drawing content from the rich library of CBS Studios International. BIG CBS Networks’ target audience is the rapidly growing young, upwardly mobile segment of the Indian population.