[Satnews] Asia Satellite Telecommunications Co. Ltd. (AsiaSat) announces that B4U, a Bollywood film and television network, has launched its new “B4U Movies Asia Pacific” channel on AsiaSat 7 at 105.5 degrees East.

B4U currently broadcasts two Bollywood Indian entertainment channels, “B4U Movies” and “B4U Music,” in Hindi language via AsiaSat 7. AsiaSat 7 at the 105.5 degrees East orbital slot enables B4U to enjoy instantaneous access to all major multi-system operators (MSOs), cable operators, payTV platforms and hotel networks across the region. This new Hindi language movie channel will further expand the B4U offerings on this platform, giving Asian audiences more choice for quality Bollywood films and movies.

Executive Comment

Artistic rendition of the AsiaSat 7 satellite.

“B4U is committed to bringing top quality Bollywood entertainment programs to audiences worldwide. AsiaSat is renowned for its excellent market access and comprehensive South Asian channel neighborhood. Partnering with AsiaSat enables us to deliver the world’s best Bollywood entertainment to our target audience across the Asia-Pacific region,” said Ashok Shenoy, Head - International Business of B4U.

“This new B4U Movies channel customized for Asia-Pacific audiences has further enhanced AsiaSat 7’s premium Hindi movie neighborhood,” said Philip Balaam, Vice President, Sales and Business Development of AsiaSat.