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Satnews Daily
January 13th, 2016

SES SatBroadcasting™ Channel Growth Outperforms The Industry

[Satnews] SES S.A. (NYSE Euronext Paris and Luxembourg Stock Exchange: SESG) announced the transmission of a record number of TV channels on board its satellite fleet as of December 31, 2015.

SES’s TV channel count grew by 11.3 percent to 7,268 channels during 2015, compared with an overall growth of 2 percent for the remainder of the industry. The development was driven by the continued introduction of new High Definition (HD) channels across Europe and North America, as well as the further expansion of SES’s Video business across emerging markets. Nearly 60 percent of all channels on the SES fleet are now broadcast in the MPEG-4 compression standard.

The penetration of HD channels across all markets continues to be an important driver of growth for SES. The number of HDTV channels served by SES's fleet of over 50 satellites grew by 18 percent to 2,230 channels, representing 31 percent of the total TV channels on SES satellites. In contrast, the number of HDTV channels carried over satellite for the rest of industry grew by 13 percent to about 6,400 channels.

The number of total TV channels in Europe served by SES increased by 9 percent to nearly 2,600 channels, while the total channels in North America was unchanged at about 1,800 channels. The continued penetration of HDTV channels, which require more satellite capacity than Standard Definition (SD) channels, was the principal contributor to growth, as the number of HDTV channels grew by over 25 percent to nearly 700 channels in Europe and by more than 3 percent to more than 1,200 channels in North America.  

The growth of SES’s global channel count has been particularly pronounced in the emerging markets, where the company is successfully expanding its presence in global Video, as a key element of SES’s differentiated strategy. SES now carries close to 2,900 TV channels across a range of fast-growing emerging markets, such as Latin America, Asia-Pacific, the Middle East and Africa (40 percent of the total of channels). This compares to just over 2,300 channels at the end of 2014 representing a growth of 25 percent in only one year. It also includes a doubling in HDTV channels to well over 300.

These trends have been a consistent driver in the superior development of SES’s channel count, which has grown by a compound annual rate of more than 9 percent per annum over the last three years. Over the same period, the number of HDTV channels broadcast over the SES fleet has increased by a compound rate of nearly 15 percent each year.

Looking to the future, SES remains at the forefront of the commercial introduction of Ultra HD, the next step-change in broadcast quality and viewing experience. SES was the first satellite operator to introduce Ultra HD in Europe and North America and to secure capacity agreements for Ultra HD, with seven channels to broadcast commercial Ultra HD channels on SES satellites worldwide in 2015, and the outlook is for significant growth in the coming years as more commercial offerings gain momentum.

With more TV channels than ever before, this confirms SES’s leading role as a TV broadcasting infrastructure and driver of global digitization, as well as emphasizing the essential role of satellite for video distribution,” said Ferdinand Kayser, Chief Commercial Officer of SES. “SES is exceptionally well placed to leverage major growth opportunities, especially in new and emerging markets. Our current launch program is a dynamic engine for this future growth, delivering a 21% increase in capacity in the emerging markets by the end of 2017. In particular, the launches of SES-9 and SES-10 will drive growth by delivering a total of 80 additional transponders in Asia and Latin America, with important pre-fill rates underwritten by customer agreements. With more and more channels being broadcast in HD quality, and broadcasters entering the era of Ultra HD, 2016 and beyond will see continued growth and accelerated development for SES’s video segment."