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Satnews Daily
December 2nd, 2013

Telenor Connexion + WTS—It's All About Location, Location, Location (GPS)

[SatNews] Telenor Connexion partner WTS has launched their Trax GPS tracker for children and pets in more than 30 countries, including the UK, France, Germany, Spain, Benelux and the Nordics.

The new smart device and application lets users locate their children and pets at anytime and from anywhere. Trax combines advanced GPS and sensor fusion technology to provide indoor navigation capabilities and more precise, real-time outdoor tracking. Designed for smartphones, mobile devices, and computers, Trax enables parents and pet owners to stay connected with loved ones at playgrounds, malls, schools, amusement parks, walking trails, and just about any other place. Trax includes smart technology that sends push alerts when a child or pet leaves a designated area, the battery is low or the device is dropped or exceeds a pre-determined speed. The Trax GPS tracker can be located through a free App that features real-time tracking, safe zones, and augmented reality. The App also allows for unlimited and time-scheduled safe zones.

“We developed Trax GPS tracker because parents and pet owners need an easier-to-use and smaller device to stay close to loved ones. The development of indoor navigation makes Trax particularly unique and useful,” said Fredrik Danelius, Co-Founder & CEO of WTS.

By partnering with Telenor Connexion, WTS could take advantage of Telenor's integrated SIM card, the smallest on the market, as well as an outstanding multi-operator agreement. WTS is bringing the Trax GPS tracker to over 30 countries in 2013, including the UK, France, Germany, Spain, Benelux and the Nordics. Trax will launch in additional countries in 2014.

“WTS has understood the importance of and is combining advanced technology, a unique business model, and great go-to-market approach in an excellent way. The partnership with Telenor Connexion has enabled a rapid and international expansion. We look forward to continue to support WTS on their path to success,” said Thomas Strandin, Head of Account Management at Telenor Connexion.

Trax GPS trackers will ship in December, and the Trax App will be available in the App Store and Google Play. Apps for Windows Phone and tablets are in development.

More information regarding Telenor Connexion is available at: http://www.telenorconnexion.com/

Additional details regarding Trax is available here: http://www.traxfamily.com/