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Satnews Daily
August 9th, 2010

IMS Research... Sizing Up STBs (Report)


[SatNews] Global market research firm IMS Research has updated its Online Digital Set-top Box & iDTV Database with new information regarding TV households split by reception platform, STB, and iDTV shipments and revenues, and profiles for operators in 68 countries.

This is the quarterly update of the database that corresponds to the publication of The World Market for Digital Set-Top Boxes and iDTVs – 2010. The Consumer Electronics Research Group of IMS Research continues to be transparent with its market forecasts. In addition to providing the forecast model parameters, the Online Digital Set-top Box & iDTV Database includes a variance analysis from the previous update. This analysis reveals several points, including:
  • China FTA Satellite — Major shifts in this sector are the result of the Chinese FTA satellite project. Recent data about Chinese FTA satellite penetration from IMS Research’s Shanghai office led to revisions in the 2010 report that accounted for a spike in 2010 as the Chinese government continues its FTA satellite project. IMS Research cautions that the Chinese FTA platform is problematic due to the high volumes of gray market STBs
  • India Pay Satellite — Indian satellite households have grown faster than anticipated. Input from contacts in the Indian DTV industry have bolstered IMS Research’s confidence about pay-satellite’s position relative to other platforms
  • Spain Pay DTT — The unanticipated collapse and bankruptcy of Spain’s pay-DTT operator has altered the country’s pay-TV landscape, which is reflected in this update
This online database service provides detailed and comprehensive analysis of the digital television and set-top box markets. It is updated quarterly throughout the year and more frequently if significant market changes occur. In addition to historical and current year statistics, forecasts are provided for the next 5 years. The TV households are sub-divided by reception method, and the set-top box statistics show both the type of set-top box (DTH satellite & SMATV, cable & MMDS, IPTV and DTT), and the level of box features.