Satnews Daily
September 12th, 2019

4KUniverse Renews Multi-Year Distribution Agreement with AsiaSat

The new 4K HDR TV channel, 4KUniverse, and AsiaSat have entered into a multi-year agreement for the distribution of a 24 hour feed via AsiaSat 9 across the Asia-Pacific.

4KUniverse was part of AsiaSat’s 4K-SAT UHD demo channel initiated in 2015, broadcasting a few hours of UHD programming a day. Now, with the 4K TV market share and 4K STBs seeing exponential growth, TV operators want to offer the best possible resolution (4K HDR High Dynamic Range) for their customers to enjoy the best ever viewing experience.

Artistic rendition of the AsiaSat-9 satellite.

4KUniverse is a general entertainment 4K HDR TV channel with wide-ranging UHD programming for Asian audiences and is broadcasting in Asia via AsiaSat 9 at 122 degrees East,in 4K HLG (Hybrid Log-Gamma) HDR with WCG (Wide Color Gamut), which is presently the highest quality, commercially-viable image in broadcasting today. The channel will be available through local licensed distribution partners across the satellite’s extensive C-band footprint including key Asian markets such as Hong Kong, Mainland China, Thailand, Singapore, Taiwan, South Korea, Japan, Indonesia and the Philippines.

4KUniverse Founder and CEO Matthew Mancinelli said the company is thrilled to announce the deal with AsiaSat as the firm looks forward to growing the 4KUniverse footprint across Asia-Pacific. By offering the 4KUniverse channel to their customers, TV platforms and telcos alike can promote regularly scheduled 4K HDR broadcasts. It's time for customers to unleash the full potential of their new TVs.

Ina Lui, SVP, Commercial, Business Development and Strategy at AsiaSat noted that the launch of 4KUniverse with its full UHD program schedule tailored for Asian audience is an exciting addition to AsiaSat 9’s growing video neighborhood. The company is grateful to be selected, once again, by 4KUniverse as their long-term UHD partner in Asia.