MBC Group gulf channels and MBC Pro Sports Channels have taken a major transition step by signing on to Arabsat. This change is anticipated to bring a new era of family entertainment, and some of the channels in the group will be exclusive to Arabsat. One of the first sports programs will be the return of the Saudi Football League to Arabsat. MBC PRO SPORTS will broadcast on Arabsat as of Monday, August 8th during the Live broadcast of the Saudi Super Cup between Al Ahli and Al Hilal taking place in London. Arabsat initiated new HD technology several years ago in collaboration with Arab States Broadcasting Union (ASBU) aiming to improve and grow the HD quality in the Arab world.
Khalid Bin Ahmed Balkheyour, Arabsat's CEO stated, “We are pleased with this partnership between Arabsat and MBC Group; it is proof that the media industry is progressing in the right direction. Most important is the protection of Intellectual Property Rights in the region through our commitment to prohibiting any channel from broadcasting pirated content, and so ultimately protecting and serving the Arab viewers’ interest.”
Sam Barnett, MBC Group CEO said, “We are delighted to be partnering with Arabsat and progressively, we will be moving our Gulf focused channels exclusively onto Arabsat. Arabsat enjoys high viewership in general, and in the GCC in particular, and we’re sure that the addition of more exclusive MBC channels will boost Arabsat’s penetration further.”
Most immediately this partnership sees the return of the Saudi Football League to Arabsat. MBC PRO SPORTS will broadcast on Arabsat as of Monday, August 8th during the Live broadcast of the Saudi Super Cup between Al Ahli and Al Hilal taking place in London.