Globecast has partnered with Hotwire Communications to deliver seven new Arabic language channels — the channels include Alaraby, Dubai TV, Sama Dubai, Kuwait TV, Panorama Films, Panorama Drama and Sky News Arabia.
Based in Fort Lauderdale, Florida, Hotwire is the nation’s leading fiber optics communications provider, using their all-fiber network to deliver best-in-class services to residential, commercial and government customers. Leveraging its worldwide satellite, fiber and IP network, Globecast is aggregating the channels at its Culver City, California, facility and delivering them directly to Hotwire’s headend in Florida. The project expands Globecast Americas’ overall channel portfolio and increases its line-up of international content to 29 channels from around the world.
Jonathan Bullock, VP of Development and Government at Hotwire Communications commented that in the past year, the company has experienced an increased demand for Arabic language content. These channels meet the demand and allow Hotwire Communications to expand its library of content for Arabic-speaking viewers. Partnering with Globecast on this project was an incredible opportunity to work with global experts of international content.”
Natalie Rouse, Vice President of Content Acquisition, Aggregation and Distribution at Globecast Americas commented that the company's goal is to provide partners with top tier content that directly addresses the needs of their particular markets. Globecast's partnership with Hotwire Communications is a great example of that and, over the past few months, the company has worked closely with Hotwire to develop a deep understanding of their markets, the demographics of their customers and the types of content they were asking for. The addition of these seven Arabic language networks will go a long way in addressing their customer needs and providing content that their customers will enjoy.