[SatNews] OmniBus Systems, a provider of broadcast automation, content management, and workflow solutions, has released information that MEASAT Broadcast Network Systems, a subsidiary of the ASTRO ALL ASIA NETWORKS plc, has selected the iTX broadcast automation and playout platform from OmniBus Systems to power the launch of the new Astro B.yond HD service. Astro, Malaysia's largest pay-TV operator, went live with Astro B.yond HD at the end of 2009, and is now scaling up its iTX infrastructure to include ten dedicated channels for the best-ever live coverage of all 64 matches of the 2010 FIFA World Cup™.


Astro B.yond, a multi-phased innovative service that is launching the first-ever HD broadcast from Astro to DTH satellite operators in Southeast Asia, will broadcast primarily in 1080i. Astro's innovative program of development includes the planned introduction of PVR and VOD services, together with IP connectivity. OmniBus Systems iTX is the nexgen solution that makes the conventional broadcast automation, master control and playout chain obsolete. Combining and exceeding all the functions of a conventional chain in a single, integrated suite of software applications, iTX is flexible, open and feature-rich, and offers a significantly more configurable and responsive end-to-end solution for a wide range of operating environments. With market-beating support for SD and HD formats, and exceptional ability to integrate with third-party systems, iTX delivers the most powerful solution available while significantly reducing the investment required to launch and operate high-quality channels in broadcast, IPTV, mobile TV, disaster recovery and business continuity applications. OmniBus will be demo'ing their iPX at BroadcastAsia 2010 at Booth 7J4-01.