DIRECTV, Inc. and 3D technology leader RealD are currently working together to deliver HD 3D movies and TV programming via satellite to DIRECTV subscribers. DIRECTV's content providers will be able use RealD tools to format their 3D content and deliver it to millions of homes with the crisp, clear 3D images that RealD has become known for. DIRECTV will be launching three 3D channels sponsored by Panasonic. The delivery of RealD Format content is compatible with DIRECTV's current HD satellite broadcast and on-demand systems and works with existing HD set-top boxes. As part of the agreement, RealD has delivered to DIRECTV a license to use the RealD Format and associated 3D technology patents. No new STBs will be required.
Samsung Electronics America, Inc., DreamWorks Animation SKG, Inc. (NASDAQ: DWA) and Technicolor (Euronext Paris: 18543, NYSE: TMS) have formed a global strategic alliance for the delivery of a complete 3D home entertainment solution in 2010. The three companies have joined forces to accelerate the worldwide deployment of in-home 3D to mainstream consumers. The solution includes a broad line-up of 3D-capable HDTVs from Samsung, its new 3D Blu-ray disc player, and an exclusive promotion that includes a first-time feature-length, 3D Blu-ray version of DreamWorks Animation’s 2009 release, Monsters vs. Aliens. The disc will be created and produced by Technicolor, the leading innovator in entertainment technology. Samsung will provide customers several 3D selections, including a short entitled Bob's Big Break as well as trailers for 2010 DreamWorks Animation feature film releases How to Train your Dragon and Shrek Forever After on Samsung HDTVs with its Internet@TV feature.