Asia Satellite Telecommunications Company Limited (AsiaSat) has been selected by WarnerMedia as a strategic partner for distributing regional HD services of CNN International, Cartoon Network, Boomerang and Warner TV, as well as HBO HD in South Asia, via AsiaSat-7 in the Asia-Pacific.
AsiaSat has been distributing a total of five WarnerMedia SD channels on AsiaSat-7 (previously on AsiaSat 3S) since 1999. Since transmission, these channels have gained access to hundreds of rebroadcast networks and hotel networks across the region.
To allow a smooth migration to HD service for its rebroadcast affiliates, including payTV platforms and hotel networks across Asia Pacific, and for audiences to enjoy a more compelling viewing experience, WarnerMedia will migrate its HD services and consolidate them into its existing SD platform on AsiaSat-7.
From September, AsiaSat-7 will carry a total of eight HD and three SD channels of content from news, entertainment, to children, movies and drama. With migration of service to HD completed in the next few months, viewers across the region will be able to enjoy high-quality TV benefiting from the high penetration of AsiaSat-7 at 105.5°E.
James Crossland, SVP of International Operations for Turner, a WarnerMedia company, this migration allows the company to upgrade and streamline services at the same time. Working together with AsiaSat, the new arrangement also allows the firm to offer regional broadcast partners the chance for their viewers to enjoy the channels in HD.
Ina Lui, Senior Vice President, Commercial, Business Development & Strategy at AsiaSat, reported that the media brands under WarnerMedia are some of the world’s most famous and most popular broadcast networks. AsiaSat is proud of the firm's long-time partnership with WarnerMedia, which is one of the most valuable assets the company has built over time. and to continuing the support of WarnerMedia in their service migration to HD to the high performance AsiaSat-7.