Claimed to be the world's first end-to-end, 3D TV solution is on display at IBC2009. The end-to-end solution is the result of a partnership between Orca Interactive, SoftAtHome and Viaccess to develop a unique, end-to-end 3D TV experience for the digital home. It enables service providers to accelerate time to market to deliver a new TV offering with a 3D HD user interface on broadcast, IPTV or hybrid networks (DVB-S/C/T+IP). The user interface is one of the key battlefields for service providers to maximize customer retention and increase VOD and services revenues. In order to help service providers meet this challenge, the partners set out to bring to market the first, fully integrated and ready-to-deploy TV solution for the nexgen TV user experience. This end-to-end solution blends the core IPTV components: Orca's service delivery platform including the COMPASS content discovery solution; premium STB from Pace; SoftAtHome's operating platform; and card and cardless conditional access from Viaccess. In addition to the 3D HD user interface, the solution gives service providers a complete solution to quickly deploy live TV, VoD, PVR, personalization and DLNA content sharing functionality with optimal performance and content protection. It leverages the standard open graphics libraries API combined with hardware accelerators to deliver high performance HD 3D experience.