The Professional Bull Riders, Inc. (PBR) and DISH Network, L.L.C., a subsidiary of DISH Network Corporation (Nasdaq: DISH), have announced that DISH Network will be the Official Satellite Television Partner of the PBR. The partnership includes exclusive satellite TV sponsorship of the PBR's remaining 2009 BFTS stops and the 2009 PBR Built Ford Tough World Finals as well as all events on the 2010 BFTS tour which will be available to satellite TV subscribers only on DISH Network.

DISH Network's sponsorship of the PBR will span all regular-scheduled events on the PBR's elite Built Ford Tough Series (BFTS) tour including all of the 2009 PBR Built Ford Tough World Finals. Fans will enjoy access to new and enhanced services on www.pbrnow.com such as real-time online scoring, a live blog and chat, and behind-the-scenes podcasts from each event featuring the most popular riders on tour. Additionally, "PBR Now" — a new weekly PBR news program — will be available on RFD-TV every Thursday, giving PBR fans the opportunity to keep up with their favorite riders and events.