December 10th, 2010
IABM... Trending Up (Report)
The survey results reflect a North American broadcast and media technology market that is at least six months behind the rest of the world in rebounding from the global recession, but trends and expectations do indicate a more rapid improvement going forward. Released 2x a year, the Industry Trends Survey reports the opinions of senior executives in IABM member companies. In the newest version, members were polled about their Q3 performance and their outlook for the year ahead. Undertaken six weeks after IBC2010 in Amsterdam, the survey results reflect the general optimism that permeated this year's show.
Although tempered by continued uncertainty in some regions, confidence in the industry continues to grow — as evidenced by increasing investment in research and development as well as headcount. However, companies continue to be challenged by manufacturing capacity and supply chain problems that frustrate order fulfillment, and customer deferral of orders remains the largest constraint to order growth. Respondents also cited a shortage of skilled technical resources as another barrier to growth and order fulfillment. Executives do, however, feel generally optimistic about the months ahead, with 46 percent stating that market conditions will significantly improve by spring. The 'IABM Confidence Ratio' which was standing at minus 3 during the recession is at a very respectable plus 11 in the latest survey.