[SatNews] The 2010 World Cup is continuing to attract a huge global audience, with soccer fans watching the action at home or together in larger venues, and will be broadcast for the first ever time in 3D. Ericsson (NASDAQ: ERIC) has supplied CJ Golden Village (CGV), South Korea’s largest multiplex cinema chain, with high quality compression solutions that will enable CGV to show World Cup action in 3D — the first live event ever to be shown in 3D in digital cinemas in the country.


South Korean soccer fans will be able to watch World Cup action in 3D at 50 cinema screens across the country using 3D glasses. This ground-breaking broadcast for South Korea will enable soccer fans to get closer to the action than ever before, making this huge global sports event an even more engaging experience for viewers. Ericsson has supplied CGV with its EN8090 MPEG-4 AVC HD encoder and RX1290 receiver solutions, with video being distributed over an LG Telecom fiber network. Ericcson is demonstrating their products at Booth #4L3-01 at CommunicAsia 2010.