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Satnews Daily
January 7th, 2014

Agilent Technologies—Naming The Newbie (Business)


[SatNews] Agilent Technologies Inc. (NYSE: A) has revealed the name of the electronic measurement company it expects to spin off in early November 2014 as Keysight Technologies.

 
The name Keysight conveys the ability to see what others cannot, offering the critical or key insights to understand and unlock the changing technology landscape. The new company’s tagline, “unlocking measurement insights for 75 years,” commemorates the 1939 birth of the original Hewlett-Packard Company, from which Keysight originated.
 
“Keysight reflects our rich heritage—a direct line from both Hewlett-Packard’s standards of integrity and innovation and Agilent’s premier measurement business,” said Ron Nersesian, president and CEO of Keysight. This name captures the spirit of our organization—innovative, insightful and forward-looking. While Keysight is built on ‘firsts’ dating back to the birth of Silicon Valley, as a new company we are committed to bringing our customers a new generation of firsts—unlocking insights for them so they can in turn bring a new generation of technologies into the world.”
 
Keysight will concentrate solely on the electronic measurement industry, focusing on its test and measurement customers. The business, currently a part of Agilent, will include the entire portfolio of Agilent electronic measurement products and the largest sales and support team in the test and measurement industry. Keysight will be headquartered in Santa Rosa, Calif., and have approximately 9,500 employees in 30 countries.
 
The company’s website is http://www.keysight.com/.