A test run of two-months proved successful, and so the companies announced that APT Satellite Company Limited (APT Satellite) and Chinese International Communication Co. Ltd (CICC) officially commits APT Satellite to promote Great Wall TV Platform, a mixture of 25 TV channels from China with Chinese, English or French voice-overs, to new viewers in ASEAN countries. The two-month test run was on APSTAR-6 satellite at 134 degrees E and APSTAR-L satellite at 128 degrees E.
LYU Chunguang, General Manager of CICC said, “The Great Wall TV is the only platform with exclusive rights to export TV contents from China to the world. The new expansion this time is a strategic move to attract a new audience.hough APT Satellite has proved to be our reliable partner since we launched the first Great Wall TV platform on APSTAR-5 satellite nearly one decade ago, we are very excited to find new synergy between the two companies. APT Satellite has over 20 years of experience and an extensive network in this area. We can make the best use of these resources and quickly tap into the new markets.”
Huang Baozhong, Senior Vice President, Marketing and Sales of APT Satellite stated, “APT Satellite plays two roles in this cooperation: providing satellite capacity and promoting Chinese TV content landing in ASEAN countries. We are pleased to have been awarded the capacity supply contract by CICC for its new endeavor in ASEAN countries. And we are especially proud of being given the opportunity to team up with CICC, to explore into the content distribution business arena. APT Satellite is willing to step out of its comfort zone, care for the need of the customers, share our experience with them, and most importantly grow together with them.”
Great Wall Asia platform is available throughout Asia Pacific region by its operation on three APSTAR satellites, namely APSTAR-5 at 138E, APSTAR-6 at 134E and APSTAR-L at 128.5E. The whole package or any channels inside can be contributed to cable TV, satellite DTH, or OTT operators based on authorization.
