...acquired the assets and operations of SM2 Sports & Media Solutions, a U.S. based premier provider of occasional-use international sports distribution and syndication services. SM2 works with many of the major international sports agencies and broadcasters around the world. SM2’s clients include the U.S. National Football League (NFL), USGA, LPGA, ESPN International, IMG Media, B SKY B, Viasat and others. Among other major accomplishments, SM2 assisted the NFL in delivering its initial HD broadcast of the Super Bowl to its European broadcast partners.
SM2’s operations will be integrated into RRsat America and Susanna Mandel-Mantello, the founder of SM2, will join RRsat America. Ms. Mantello has worked in the sports broadcasting industry for more than 16 years, including eight years at the National Hockey League as Director of International Broadcasting. Ms. Mantello will further develop RRsat’s sports and special events (Occasional Use - OU) as well as the 24/7 business in the United States, enhancing its reputation in launching and supporting new broadcasting technologies and ensuring that clients receive the highest transmission quality on all feeds, through access to RRsat’s global network. As a result, RRsat America will be able to more aggressively and effectively compete for new and larger contracts.