SES ASTRA and Samsung have joined forces to promote 3DTV. Ferdinand Kayser, President and CEO of SES ASTRA, said, "The new ASTRA 3D demo channel demonstrates the huge advantages of satellite for the transmission of high quality 3D TV signals, and the leading role of SES ASTRA in driving innovations in broadcasting technology. We are proud to partner with Samsung, and we are confident that 3D television will become the next driver for the home entertainment market."

SH Shin, President and CEO of Samsung Electronics Europe, added, "As the first manufacturer to bring 3D television to the consumer market, Samsung is at the forefront of 3D innovation. By partnering with SES ASTRA, Samsung will be the first manufacturer to demonstrate live streamed 3D content through this free promotional channel, and can showcase the full capability of its innovation in 3D technology. The content we provide to ASTRA's 3D channel will help consumers to realise the true potential of the 3D television experience."

The launch of ASTRA's 3D channel will take place on May 4th at the ANGA Cable trade show in Cologne, Germany.