The programming lineup also includes five additional video channels that are favorites among young children, “tweens” and teen-agers. The AT&T CruiseCast service is made consumer-friendly by the unique scaling down of satellite technology into the small pod-like antenna that affixes to the roof of vehicles. The antenna is paired with a receiver that is mounted in the vehicle and provides all video and audio connections to the appropriate vehicle systems, such as rear seat entertainment, vehicle audio system, and so on. The antenna is secured to a roof-rack on sedans, SUVs and mini-vans and via a magnetic mount on all other vehicles. The AT&T CruiseCast service uses breakthrough technology that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels to deliver television programming to cars, non-commercial trucks and SUVs.
AT&T CruiseCast service is available through a nationwide network of authorized installers and aftermarket-car retail outlets. Once the system is installed, consumers can sign up online for service at http://www.cruisecast.com or by calling 866-800-9030. Customers will create a personal profile, select a payment method, and choose programming features. Once a profile is on record, and the installer has completed the equipment installation, the service will be activated over the air. This groundbreaking AT&T CruiseCast service was created through the collaboration of RBC and AT&T.