The Indian Premier League Twenty 20 (IPL T20) cricket enters its third season in 2010 and is expected to draw a TV audience of 200 million in India alone. To enhance the viewing experience of this hugely popular competition — which features some of the world’s best cricketers — the action will be broadcast in HD to homes across the country using Ericsson (NASDAQ: ERIC) HD solutions. Essel Shyam, the Indian Telecom / IT & Media Broadcasting Technology service provider, is managing the entire Digital Satellite News Gathering (DSNG) for the event, using the Ericsson EN8040 HD DSNG solution.

The IPL takes place between March 12th and April 25th, 2010. With such a showcase event being broadcast in HD, it was essential that the solution deployed by Essel Shyam offered the highest levels of quality and reliability. The EN8040 offers a multi-format encoding platform combined with an advanced satellite modulator. This provides the best picture quality at the lowest bit-rates and transponder bandwidth and with new improved low latency modes.