ExpressPlay CA is Intertrust’s new cloud-based conditional access security technology designed specifically for modern broadcasters.
The technology keeps digital rights secure by ensuring that only licensed users can access the content they are entitled to, fighting piracy and keeping illegal viewing at arm’s length. ExpressPlay CA uses an open standards-based digital rights management system (DRM) known as Marlin to protect and manage content, and is available on a broad base of set top boxes and connected televisions.
ExpressPlay is a versatile media monetization platform that provides leading rights management and content security capabilities. Intertrust is widely known as the inventor of DRM. The technology is used to protect and manage digital media content around the world, and the underlying Marlin DRM engine is used in national ecosystems in the UK, Italy, China and Japan.
Alistair Thom, Managing Director of Freesat, remarked that ExpressPlay CA is a powerful new content protection technology. Its advanced DRM software engine allows the company to protect the ultra-high-definition broadcast streams in an effective manner, leading to a significantly lower price point. This, in turn, allows the company to deliver the best possible high-value entertainment experience for customers.
Talal Shamoon, CEO of Intertrust, noted that ExpressPlay CA was designed to support broadcasters such as Freesat, to bring the power and cost efficiency of DRM to the conditional access world. Given the firm's footprint in connected TVs and STBs, a seamless, secure experience that scales and grows with broadcasters’ needs can be delivered.