During IBC2016, there will be three demo broadcasts of Ultra HD (UHD) with High Dynamic Range (HDR) conducted by SES S.A. (Euronext Paris and Luxembourg Stock Exchange: SESG).
One demonstration will broadcast the UHD HDR test channel with content produced by LG Electronics that was launched in May during SES’s annual Industry Days. This channel will be showcased on a 65 inch LGE OLED flat screen and will be encoded in the Hybrid Log Gamma (HLG) format, a backwards compatible HDR technology developed by BBC and NHK.
The second demonstration will showcase two sets of UHD content in HDR, produced by Samsung and SES respectively. The content will be displayed on a 75 inch Samsung Quantum dot SUHD TV and will also use the HLG format.
A third UHD demonstration will show the Technicolor/Philips backwards compatible HDR technology on a 65 inch LGE OLED flat screen, and will be connected to a Technicolor STB.
In addition, SES has produced a new demo reel which portrays the stunning picture quality of Ultra HD delivered via satellite and showcases how this new technology makes the viewing experience even more immersive. The video content will be added to SES’s Ultra HD demonstration channels, available at 19.2 degrees East, 28.2 degrees East, 23.5 degrees East, 31.5 degrees East and 5 degrees East.
According to Thomas Wrede, the Vice President of Reception Systems at SES, by offering a wider range of brightness and darkness on the screen, HDR is the next step for Ultra HD. Working with major industry players is crucial to continue the refining of new TV developments and bringing a higher level of viewing experience to consumer homes.