Satnews Daily
May 3rd, 2010
Cinedigm Digital Cinema... SatSinemaXpansion
Satellite-enabled theaters represent the best-of-breed in modern exhibition. In addition to their ability to receive the latest theatrical content via satellite — which limits the carbon footprint of Hollywood distribution, among other benefits — they can also receive and present live events, such as sports. To present live events, theaters can add CineLive(tm) capability to their satellite infrastructure. Only 100 locations nationwide currently have this capability. That number will grow in tandem with this rollout. This elite group of theatres is equipped to bring live 2D and 3D events such the 2009 BCS Championship Game, the 2009 NBA All-Star Saturday Night events, and most recently, the 2010 NCAA Final Four and Championship games. In addition to feature movies and alternative content, the Cinedigm satellite network delivers trailers, screen advertising, and encryption keys all via satellite, improving upon the less efficient need to deliver such content to theaters via truck.