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Satnews Daily
February 7th, 2012

Hughes... Determining Dominance (SATCOM)


[SatNews] Hughes Network Systems, LLC (HUGHES) has again been cited by COMSYS, one of the satellite industry's leading research organizations, as the....

....dominant provider in both enterprise and consumer industry segments by a wide margin. Just released, the 12th Edition of the COMSYS Report on the VSAT (very small aperture terminal) business credits Hughes with 49.8 percent market share in the global enterprise terminal market—double its nearest competitor—attributing it to:

  • Adaptability in the face of changing market demands
  • Vertical integration―from manufacturing its own terminals to providing customer service
  • Flexibility and application power
According to Simon Bull, senior analyst at COMSYS, "Hughes' presence casts a shadow over almost every player in the market. Its dominance of the enterprise VSAT industry is remarkable in the fact that the company has been able to sustain its lead for over 20 years and that it has rolled with the punches and constantly responded with new developments which have kept it at the forefront of an intensely competitive market."

In the North American consumer market, the report shows Hughes with a 48.4 percent share, almost 12 percent more than its nearest competitor, and notes that its satellite Internet subscriber base is steadily expanding while that of competitors has stalled. Hughes operates the world's largest satellite Internet service, HughesNet®, with more than 620,000 subscribers in North America, and is the world's largest Ka-band network. The Ka-band spectrum provides higher bandwidth and delivers more capacity at faster speeds to smaller dishes than previous-generation Ku-band networks.

"One of the most gratifying aspects of this report is recognition that we're not sitting on our lead. Customers come to us and stay with us because they see steady improvements in bandwidth and download speeds. In our case, big does not mean slow and inflexible—it means agile and responsive," said Pradman Kaul, CEO, Hughes.

The report noted, "Hughes is the final word in vertical integration. It builds its entire ground segment (with the exception of the antennas); sells, operates and manages its own service; and now owns its own satellites. It alone has a highly successful service business that fuels its manufacturing arm and challenges its engineers to improve product performance and quality while driving down costs."