[SatNews] Argosy, a UK-based international supplier of HD broadcast cables and studio infrastructure products, has announced that, together with its joint venture partner company, Argosy Cable Asia Sdn Bhd, it has rebranded it business in Malaysia to Argosy Broadcast Asia Sdn Bhd (ABA). The new name will present a more representative name for the company’s expanded product portfolio.

Based in Kuala Lumpur, ABA will continue to serve broadcasters, media owners, systems integrators and installation contractors across South East Asia. ABA will showcase products from its wide ranging broadcast infrastructure portfolio at next months Broadcast Asia 2010 in Singapore (June 15th to 18th) at stand #7N4-03.

ABA’s portfolio will comprise of an array of HD and fibre optic products including a broad range HD video cables, connectors, high density HD video patch panels, MDUs, routers, audio jack fields, KVM switches, racks, cable drums and Sonarae, its audio monitoring system as well as a variety of video accessories. Argosy is internationally known for distributing well-established broadcast infrastructure brands including those from ADC, Belden, Draka, ISIS, Neutrik and, most recently, Miranda — as well as its own Argosy-branded products.