...encoding and decoding equipment for relaying live HD coverage of sports events such as car racing back to its playout centre in Cologne. The ATEME codecs will be deployed on location for backhauling the dedicated feed over terrestrial IP fiber links at full HD quality. This is a major win for ATEME, involving migration to MPEG-4 HD backhaul for one of the world’s highest profile sporting events, where the quality of the video is especially important for the audience. The Kyrion encoders will deliver top quality HD pictures with the additional challenge of a relatively low bit rate of 15Mbps. The high level of support provided by ATEME’s German partner Global Media Distribution Services (GMDS) also played a big part in winning the CBC business.