He brings his extensive experience in global sales to help Crystal expand both geographically and into other verticals with a proven track record in national and international sales, and in particular developing, executing, and managing strategies and processes for both direct and channel sales teams.
Crystal has appointed Kevin Hanville as Senior Vice President Sales and Marketing, as his expertise includes extensive experience in global sales. Hanville will help Crystal expand both geographically and into other verticals.
Crystal provides a number of critical solutions to the media industry ranging from enabling both scheduled and dynamic addressable ad insertion to full broadcast monitoring and control. Crystal’s solutions enable video providers to determine where advertisements start and end, whether the correct ad is present or not, and frame accurately insert new ads on any device, depending on any number of parameters.
Roger Franklin, CEO, Crystal, commented that video is no longer just the premise of major broadcasters. It is being developed and distributed by OTT providers, as well as being used as a form of marketing engagement by companies. Whatever the use, being able to replace ads with addressable ads both dynamically and in accordance with a schedule will be key to enabling any company to monetize that video. They are confident that Kevin will help them considerably expand their reach.
Crystal provides advanced monitoring and control software for video distribution over satellite, cable or the internet, and makes any combination of hardware and software, from practically any manufacturer, operate reliably as a single seamless system. Crystal's software is also on the leading edge of new OTT applications, with frame-accurate precision that enables everything from dynamic ad insertion and content replacement to live-to-VOD and live clipping without adding infrastructure or manual processing.