May 18th, 2011
ORBCOMM + StarTrak... Acquiring Minds Wish To Know...
Based in Morris Plains, NJ, StarTrak provides tracking, monitoring, and control services for the refrigerated transport market. Under its ReeferTrak® and GenTrak™ brands, the company provides customers with the ability to proactively monitor, manage, and remotely control their refrigerated transport assets. Their information services also help industry leaders realize better fleet efficiency and use while reducing risk by adding safety monitoring of perishable cargo. In addition to relationships with leading refrigerated unit manufacturers such as Carrier and Thermo King, StarTrak’s customers include well-known brands such as Tropicana, Maersk Line, Prime Inc., CR England, FFE Transport, Inc. and Exel Transportation.
David A. Gsell has been named the General Manager of the StarTrak business. With more than 20 years of experience in transportation technology and communications services, Mr. Gsell joined ORBCOMM in 2009 and has served as Vice President of Business Development. From 2002 until 2009, he served as Product Sales Leader at Trailer Fleet Services, a unit of GE Capital, providing satellite-based asset tracking solutions to the transportation industry.