MCP has served many major Sports Networks, Universities and International organizations, and has successfully delivered premium content at affordable prices. In addition to providing crew and equipment, MCP also takes on Producer responsibilities providing a full service solution. This is known in the industry as “packaging”.
MCP uses high capability small format vehicles that take advantage of Ross Video’s powerful Carbonite Series Production Switchers and XPression Real Time Motion Graphics System.
“There is big demand in the market for high quality, network level productions that are at a much lower price point than currently available,” said Mitch Rubenstein, founder of MCP and now President of Ross MCP. “National sports networks don’t want to compromise on the look and feel of their productions of college and professional sports. We have been successful in providing full-featured productions with network level graphics. I am excited to now have the technical and financial resources of Ross behind us to help grow to meet the needs of this market.”
Ross MCP plans to offer clients new technology normally only available in the largest budget productions, such as Remote Social Media Content Moderation tools.
“The North American truck market today primarily consists of national companies that simply rent large trucks and small regional owner-operators. We saw a need for a national, high quality mobile content provider that is better aligned with the need to produce economical Internet and broadcast content,” said David Ross, CEO, Ross Video. “MCP has an innovative model that we will be expanding on. Mitch Rubenstein’s 20 years in sports production and experience as a sports producer is a major asset to our go forward plans.”
Ross sees an opportunity to offer an alternative to contemporary truck design. Rather than using overly expensive technologies that lack smooth integration, the Ross Carbonite, XPression and Dashboard workflows are designed to work together. These groundbreaking new technologies will be made available to other truck companies as well.
Ross MCP will be a friendly competitor alongside existing mobile operators and packagers, and will fund freelance training initiatives to allow this next generation of Ross workflow tools to become widely available. As well, many of the integrated solutions that Ross Video refines for Ross MCP will be available with special package pricing and support arrangements for fellow mobile operators.