[SatBroadcasting(tm)] Deluxe Australia, a subsidiary of Deluxe Entertainment Services Group Inc., has appointed experienced satellite veteran Adrian McCarten to the newly created role of Digital Content Distribution Executive. Based in Sydney, Adrian will spearhead deployment of Deluxe’s satellite initiatives throughout the region as an extension of Deluxe Australia’s leading Digital Cinema operations, which already provides reversioning, mastering, replication, Digital Cinema Packaging (DCP), hard-drive distribution and key management services for its Hollywood studio customers into Australia, New Zealand and the Asia Pacific. Deluxe’s planned network will deliver traditional 2D and 3D feature films, live events, special content, and other programming designed for digitally equipped theaters. The announcement comes after Deluxe Entertainment Services Group’s recent joint venture with Echostar Corporation (Deluxe / EchoStar LLC) to build an advanced digital cinema satellite distribution network targeting delivery to digitally equipped theaters in the U.S. and Canada; and the announcement in June that Deluxe Digital London had reached an agreement with Arqiva to use their European Digital Cinema Platform for the electronic delivery of DCPs from international studios to cinemas across Europe. McCarten led the team that installed Australia’s inaugural digital cinema satellite network and managed its first live satellite broadcast for the Australian Ballet’s production of “The Nutcracker”, live from the Sydney Opera House in December 2007. Since then, he has produced and managed FIFA World Cup in Live 3D, Andre Rieu, “Live from the Red Carpet” and the “Twilight Fan Event”.